Launching a digital product is a high-stakes endeavor. Thousands of new products enter the market every day, yet only a fraction survive their first year.
The Foundation of Growth
Strategy is the art of making choices. It's about deciding what your product *is* and, perhaps more importantly, what it *is not*.
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
At the beginning of the lifecycle, the focus must be on validation. Build MVPs that test core hypotheses rather than trying to build everything at once.